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Dr. Lisa webinar - 11/16/2011
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Join this Q&A webinar to ask Dr. Lisa questions on how to develop mafia offers. This is a Q&A session only...no presentation will be provided, so come prepared with your questions! Please read Chapter 22 of the TOC handbook to help prepare for this webinar.

11/16/2011
When: 11/16/2011
From 9:00 am to 10:30 am PST
Contact: Jessica Banks


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Dr. Lisa presents

"Mafia Offers Q&A Session"

About the Webinar:  "Create a market offer so good, your customers can’t refuse it and your competition can’t or won’t offer the same – that’s a ‘mafia offer’!”   Dr. Lisa Lang  

A "mafia offer” sounds like something out of a movie, not something that could actually allow you to increase and control your sales.  It turns out that mafia offers are possible for the majority of companies.  The reason that most companies don’t know that they have one or know what it is, is because they just don’t know how to develop them.  If you read Dr. Goldratt’s book It’s Not Luck or one of the other Theory of Constraints (TOC) books, you read about how we use cause and effect logic (also called Theory of Constraints Thinking Processes) about your customers, your industry, and about your company to create the offer.  You also know that it’s not easy to do.  

Join this Q&A webinar to ask Dr. Lisa questions on how to develop mafia offers.
This is a Q&A session only...no presentation will be provided, so come prepared with your questions!  Please read Chapter 22 of the TOC handbook to help prepare for this webinar.