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Ferguson webinar
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When: 1/16/2013
From 8:00 am to 9:30 am PST
Contact: Jessica Banks

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Dr. Lisa Ferguson presents
"Introduction to Finance & Measures"


About the Webinar:  The TOC application for Finance and Measures is not a complete solution for accounting  or finance, but rather just provides important insights into how to more effectively make decisions based on more appropriate measures of performance. For example, we emphasize the need to make managerial decisions based on the constraint, the factor most limiting the ability of the organization to achieve its goal. Paradigm shifts regarding common mistakes made in organizations with respect to how to make decisions based on the data/information are part of this TOC solution. Those mistakes typically result in a significant (if not huge) negative impact on the financial performance of the organization.

About the Presenter:  Lisa Anne Ferguson, PhD, is the founder and CEO of Illuminutopia, an organization that is focused on "Illuminating the way to utopia for individuals, organizations and society ( After earning a PhD and an MBA, Professor Ferguson taught operations management full-time at a university business school for ten years and has been teaching TOC for over 15 years. Dr. Ferguson is the author of the chapter on Strategy and Tactic tree (STTs) in the TOC handbook published by McGraw-Hill. Dr. Ferguson is planning to publish in 2013 her book on teaching how to write and utilize Transformational STTs to enable an organization to successfully achieve its goal. Until June 2008, Dr. Ferguson spent a year working one-on-one with Dr. Eli Goldratt, the founder of TOC, as his apprentice in order to learn from him how to write and further develop her expertise in TOC. Her book titled "My Year with Dr. Eli Goldratt” will be published within the next several months. Dr. Ferguson has been involved with the TOC International Certification Organization (TOCICO) since its inception in 2001 and was a board member from 2008 to 2011. Professor Ferguson is TOCICO certified in Supply Chain Logistics, Project Management and the Thinking Processes.