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Introduction to Marketing & Sales - webinar
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When: 03/06/2013
From 8:00 am to 9:30 am Pacific Time
Contact: Jessica Banks

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Dr. Lisa Ferguson presents
"Introduction to Marketing & Sales"

About the Webinar:  The TOC M&S solution is focused on enabling an organization to capitalize on a decisive competitive edge. The marketing application addresses how to create an "un-refusable offer” for potential clients, one which provides a WIN for all. If this process is followed effectively, the probability of turning a prospect into a customer is high (not 100%). The sales process is geared to selling a solution, rather than a product or service, and is managed as a series of steps that flow well (in terms of lead time) with good conversion rates between each. The TOC M&S solution has resulted in an 80% (or higher) hit rate for some organizations. This session will cover some of the key elements of the TOC M&S solution.

About the Presenter:  Lisa Anne Ferguson, PhD, is the founder and CEO of Illuminutopia, an organization that is focused on "Illuminating the way to utopia for individuals, organizations and society ( After earning a PhD and an MBA, Professor Ferguson taught operations management full-time at a university business school for ten years and has been teaching TOC for over 15 years. Dr. Ferguson is the author of the chapter on Strategy and Tactic tree (STTs) in the TOC handbook published by McGraw-Hill. Dr. Ferguson is planning to publish in 2013 her book on teaching how to write and utilize Transformational STTs to enable an organization to successfully achieve its goal. Until June 2008, Dr. Ferguson spent a year working one-on-one with Dr. Eli Goldratt, the founder of TOC, as his apprentice in order to learn from him how to write and further develop her expertise in TOC. Her book titled "My Year with Dr. Eli Goldratt” will be published within the next several months. Dr. Ferguson has been involved with the TOC International Certification Organization (TOCICO) since its inception in 2001 and was a board member from 2008 to 2011. Professor Ferguson is TOCICO certified in Supply Chain Logistics, Project Management and the Thinking Processes.