From 8:00 am to 9:30 am Pacific Time
Online registration is closed.
« Go to Upcoming Event List
Dr. Lisa Ferguson presents
"Introduction to Marketing & Sales"
About the Webinar: The TOC M&S solution is
focused on enabling an organization to capitalize on a decisive competitive
edge. The marketing application addresses how to create an "un-refusable offer”
for potential clients, one which provides a WIN for all. If this process is
followed effectively, the probability of turning a prospect into a customer is
high (not 100%). The sales process is geared to selling a solution, rather than
a product or service, and is managed as a series of steps that flow well (in terms
of lead time) with good conversion rates between each. The TOC M&S solution
has resulted in an 80% (or higher) hit rate for some organizations. This
session will cover some of the key elements of the TOC M&S solution.
About the Presenter: Lisa Anne Ferguson, PhD, is
the founder and CEO of Illuminutopia, an organization that is focused on
"Illuminating the way to utopia for individuals, organizations and society
earning a PhD and an MBA, Professor Ferguson taught operations management
full-time at a university business school for ten years and has been teaching
TOC for over 15 years. Dr. Ferguson is the author of the chapter on Strategy
and Tactic tree (STTs) in the TOC handbook published by McGraw-Hill. Dr.
Ferguson is planning to publish in 2013 her book on teaching how to write and
utilize Transformational STTs to enable an organization to successfully achieve
its goal. Until June 2008, Dr. Ferguson spent a year working one-on-one with
Dr. Eli Goldratt, the founder of TOC, as his apprentice in order to learn from
him how to write and further develop her expertise in TOC. Her book titled "My
Year with Dr. Eli Goldratt” will be published within the next several months.
Dr. Ferguson has been involved with the TOC International Certification
Organization (TOCICO) since its inception in 2001 and was a board member from
2008 to 2011. Professor Ferguson is TOCICO certified in Supply Chain Logistics,
Project Management and the Thinking Processes.