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2015 TOCICO International Conference

Executive Track Keynote Presentation


Miguel Abuhab
MIGUEL ABUHAB
Founder and Chairman
NeoGrid

A Plan to Boost Brazil's Economy by Simplifying It's Tax System
September 8, 2015 

When the former governor of the state of Santa Catarina, in Brazil, Mr. Luiz Henrique da Silveira, started his first mandate in 2003, he asked for Mr. Miguel Abuhab’s help on how to improve the state’s tax management system in order to enhance the tax collection efficiency.

As he stood before the problem, his mind was immediately driven by two important beliefs in science: First that "all complex systems are governed by inherent simplicity” and also that "all conflicts with systems can be resolved...if we can find the erroneous assumption(s)”.

Weeks later, Mr. Abuhab returned to the governor with his first draft on how to improve the tax management system by just breaking the limiting assumption that was blocking the viable vision. Miguel has shown that by changing the current perspective to a holistic one, they could not only improve the tax system, but completely change it for a brand new reality, where the taxes fees could be reduced while the government would be able to leverage its tax incomes. At this point both Miguel and the governor realized they were standing before a solution for the country instead of something local.

At this moment, backed by powerful assumptions, and a handful of injections, this plan is being analyzed by the Secretary of the Treasury of Brazil, Mr. Joaquim Levy, among other key stakeholders within the government.

It’s not only about finding a better way to raise the tax incomes. It’s a plan to boost the Brazilian economy, benefiting both citizens and government in a true win-win relationship.


MIGUEL ABUHAB is a mechanical engineer graduate from ITA – Aeronautical Institute of Technology, and visionary who moved from Sao Paulo, to Joinville SC, in Southern Brazil, to work at Consul, now owned by Whirlpool.

His charisma, leadership and entrepreneurship led Abuhab to be a pioneer in changing the regional development of technology, by creating in ovation, education and generating new jobs.

He founded Datasul in 1978, the largest ERP software company in Brazil, which later merged into TOTVS; in 1999 he founded NeoGrid, a provider of supply chain management (SCM) software solutions. He has since become a SCM expert in many market segment (consumer goods, pharmaceutical, fast –fashion) for replenishment, visibility at point of sale and integration with NeoGrid solutions.

Miguel is an advocate of Eliyahu Goldratt’s ideas and the Theory of Constraints, which he applies at NeoGrid. He participates actively in networking through the Goldratt Group, which got him close to the applications with exceptional success stories. He is also a founding member of the theory of Constraints International Certification Organization (TOCICO).

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