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2015 TOCICO International Conference

Transforming Industries Track


Prasun Chowdhury
PRASUN CHOWDHURY
Director
Avenir Management Service Pvt. Ltd.

Challenging the Sufficiency of Rationality: The Role of Emotions in TOC Acceptance
September 8, 2015

While the ownership and practice of TOC concepts necessitate rational thinking (Effect-Cause-Effect), not enough thought or study has gone into clearer understanding of why organizational Transformation implementing TOC has been such a challenge and why the spread of TOC successes have only been incremental and not exponential.

The Sixth Layer of Resistance has been virtually unexplored. Proposals of paradigm shifting changes that trigger this resistance may have much to do with the basic human emotions of egotism and fear. These are obviously in conflict with the basic TOC philosophical pillars extolling the goodness of people and never saying we know, but still remain part and parcel of our psyche, feeding on our experiences and concerns.

Based on the author’s experience spanning more than a hundred situations involving the selling of TOC concepts and applications, this paper attempts to dwell on the less explored rational-emotional interface that may thwart the growth and whole-hearted acceptance of TOC. The paper hypothesizes that only the positive emotion of trust can counter the negative emotions of egotism and fear and an environment of trust and ownership is a pre-requisite order to foster a spirit of true win-win using TOC.


PRASUN CHOWDHURY's greatest high is when a client tells another "TOC Rocks”.

Prasun has been a consultant and coach for over 20 years for Fortune 500 as well as medium sized organisations across the world. He is a founder and Director of Avenir, a leading TOC focused consulting firm with presence in India and Mexico.

Prasun has been a TOC consultant for more than 11 years and had the opportunity to participate and lead consulting teams for clients as part of the Viable Vision initiative in India. Since then he has been involved with more than two dozen TOC implementations around the world.

As a TOC student, Prasun believes that the key obstacles to be overcome in implementation is the paradigm shift of the top leadership of organizations.

Prasun is an alumnus of B.I.T.S, Pilani and a management graduate with Distinction from Asian Institute of Management, Manila.

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