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Sustainability: Moving from Common Sense to Common Practice
2016 International Conference
Leesburg, VA - National Conference Center

September 18th - 21st


TOC Marketing: Stop Making These 5 Marketing Mistakes to Exploit Your Market Constraint

Dr. Lisa Lang - President of the Science of Business



  If you have plenty of capacity but are not selling enough – you have a market constraint!  In this interactive workshop we will cover 5 marketing mistakes most people make and how YOU can avoid them.  Theory of Constraints thinking and tools will be discussed as they relate to marketing, including the 5 Focusing Steps, the Buy-In Process and Drum Buffer Rope.


Dr. Lisa Lang is a renown Theory of Constraints (TOC) expert and is the foremost expert in the world for applying Theory of Constraints to marketing. She is regularly sought out for her expertise on developing market offers (mafia offers) that increase sales. She has been named a Manufacturing Trendsetter in the USA Today for her work helping highly custom job shops and machine shops to become more productive, more competitive and to bring manufacturing back to the U.S with Velocity Scheduling System. Dr. Lisa has also appeared in CNBC, CBS, The Wall Street Journal, Newsweek and Yahoo Finance to name a few.


Dr Lisa is the President of the Science of Business, a consulting firm specializing in helping companies to achieve bottom line results. She has served as the Global Marketing Director for Dr Eli Goldratt, father of Theory of Constraints and author of The Goal. Dr. Lisa Lang is the inventor of The Mafia Offer Boot Camp.

Dr Lisa has a PhD in Engineering from the University of Missouri – Rolla and is one of the few TOCICO certified experts in Theory of Constraints worldwide. She was also on the TOCICO Board of Directors.

Before becoming a consultant, Lisa was in operations, strategic planning, purchasing, and R&D while working for Clorox, Anheuser-Busch and Coors Brewing.

In addition to consulting, Dr Lisa is a highly sought after Vistage/TEC speaker on "Maximizing Profitability”. Dr Lisa also provides professional keynote speeches and workshops for organizations like: TLMI, ASC, NTMA, NAPM and private events for corporations like: TESSCO, Bostik, GE, and Sandvik Coromant.


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