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Sustainability: Moving from Common Sense to Common Practice
2016 International Conference
Leesburg, VA - National Conference Center

September 18th - 21st

Standing on the Shoulders of Jonah 

Lisa Scheinkopf - Partner Goldratt Consulting and Global Director, The Goldratt School  

When Eli Goldratt wrote Standing On The Shoulders of Giants, the focus of his analysis was not on all companies in the world, but rather the majority of companies that tried Lean and fell far short of Toyota in terms of the magnitude of results achieved. Similarly, in this analysis we focus on the many, many companies and people over the years that have invested in programs to gain the knowledge and skills of "Jonah”, but have fallen far short of the magnitude of the results achieved by either the fictional Jonah or the giant who created him, Eli Goldratt.

A full historical perspective is provided of the programs that intended to teach people to develop the knowledge and skills of Jonah. The participants are sure to fully enjoy this walk through time, which points the way to the conceptual differences and wrong assumption of the approach that has been in place for a quarter century.

Participants will come face-to-face with the conceptual difference between Jonah/Eli and the rest of us. And no, it is not that Jonah/Eli was a genius. Rather, they will learn that the Thinking Processes are simply part of an overall framework of disciplines. By revealing this framework, the ground is broken to clarify the wrong assumptions and the barriers those wrong assumptions have created for us.

The resulting analysis led to two major breakthroughs, which will be explained to the participants:

  1. How we cause people to learn TOC
  2. What are the TOC Thinking Processes
In the spirit of TOC Community Upgrades of the past, these are truly new developments. We have early results of the new approach to teaching and will share some of those. We are just now embarking on testing what we believe are the next generation TOC Thinking Processes. We are thrilled to share our analysis and where we are at in the process with the TOC Community.

3 Learning Objectives of the Presentation:

Gain a clear picture of what it takes to have and utilize the knowledge & skills of "Jonah” – and the gaps that have been unaddressed until now to gain them.
Identify the changes that must be made in how TOC is taught in order to develop the TOC knowledge and skills needed not just to get results, but to sustain and improve them.
Learn (about) what we think is a new true breakthrough in the Thinking Processes – the breakthrough that truly honors intuition and logic, simplifies dramatically how the TP’s are used, while improving the quality of the analysis and enjoyment of the process.


Lisa Scheinkopf is a Partner with Goldratt Consulting and serves as the Global Director of The Goldratt School.

Lisa has been at the forefront of TOC for more than 25 years, using her passion for breaking down barriers between people to transform the powerful breakthrough thinking of TOC into actions and results that benefit all stakeholders. Lisa has consulted to companies large and small around the world, teaching and coaching from the top floor to the shop floor, and developed new TOC based solutions that apply across a broad spectrum of industries.

After working with Dr. Eliyahu Goldratt to develop the TOC Thinking Processes, Lisa wrote the definitive TOC reference, Thinking for a Change: Putting the TOC Thinking Processes to Use (St. Lucie Press, 1999). She is a contributing author to the TOC Handbook (McGraw-Hill, 2010) and her articles have been published in a variety of professional publications. Lisa’s passion and knowledge, combined with her unique ability to connect with people from the podium, have made her a popular public speaker on a wide range of TOC subjects.

Lisa’s current responsibilities include Goldratt Consulting’s business in India and The Goldratt School programs around the world.

Lisa is a past Chairperson of TOCICO (Theory of Constraints International Certification Organization), and earned her MBA at the Thunderbird School of International Management.

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