Coming up with the Next Business Innovation Breakthrough (February 9 & 10)
Facilitator: Yishai Ashlag, Goldratt Consulting
Over time markets can become saturated, and products and technologies mature. To stay in the game, companies must continuously develop new value propositions for their markets. To assure a company’s livelihood, new value propositions must be real breakthroughs. The companies that are unable to differentiate are relegated to fighting for business based almost exclusively on price.
Breakthroughs are typically linked to the ingenuity of one unique entrepreneur. For example, the success of Apple is associated with its legendary founder, Steve Jobs. If we are not going to challenge this perception, we may unavoidably leave many powerful ideas for breakthrough innovation unexploited. Maybe there is no substitution to ingenuity of the one, but this does not mean that there is a lack of good ideas that can yield the next breakthrough.
Innovation does not need to be a magical act of randomness, or dependent on a single person. It can be the result of structured processes that drives engineers and managers to create the next breakthroughs. In this two-day session, you and your team will learn the powerful process to stimulate good ideas, evaluate their merit, and structure the right business model to turn the idea into a growing profitable business. The TOC Business Innovation Process is based on Dr. Eliyahu M. Goldratt’s Theory of Constraints (TOC), and has been deployed in leading companies around the world.
About the Facilitator
Yishai Ashlag holds a PhD in economics from Bar-Illan University in Israel. Upon graduation he spent a year as a post doctorate visitor at the Wharton School at the University of Pennsylvania. For the last 20 years, he has worked as an adviser, consulting government agencies, policy makers, investors, and businesses in various sectors such as automotive, consumer goods, agribusiness, healthcare, finance and retail. Ashlag, worked closely with the late Dr. Eli Goldratt, the developer of the theory of constraints, and is also his son in law. Currently he is senior partner at Goldratt Consulting, where he acts as the head of knowledge development and implementations.