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TOC Reference Bank - Alphamet UK Ltd
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Company Alphamet UK Ltd    
Location - United Kingdom.
Company Contact   Alf Wheeler
Comments Hard as it is to believe, there was a market that was being �serviced� long before Alphamet (later to become Blanket Bar) even knew what a blanket bar was. Alphamet stumbled into blanket bars and the right product with the right market met the right company that had been training for just this opportunity. In the multi metal stockholding game 2 tough recessions had all but killed off the poor service providers. Next day delivery was the minimum price of entry to an overcrowded and irresponsible market. Alphamet needed to find a niche that would allow a transition to servicing a market that was not overcrowded with �me toos� and �also rans�. Blanket bars proved to be the market.
Location United Kingdom
Products blanket bar
Systems in use Not selected
TOC Applications unrefused offer
Processes It was clear that The Offer had to address 2 markets The end users and the extruders. There is no rocket science involved. There was a clear mismatch in the market between the Extruders and the end users and to sit in the middle was so obvious.
Revenue Increase 150000.0 to 400000.0
Market share from 15% to around 80%
Brief summary In November 1996 Alphamet UK Ltd launched an un-refusable offer to an unsuspecting but hungry and needy market. In the first year of implementation Alphamet�s market share within the UK increased from 15% to around 80%. 1998 saw the launch of our international sales campaign and considerable overseas success, quickly ensuring Alphamet�s place as the number One supplier of Blanket Bars in the world. (In 2004 following the �Golden Years� it still stands at around 70% in the UK with significant global market share).