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TOC Reference Bank - Antartida
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Company Antartida    
Location Caracas - Venezuela.
Company Contact   Mauricio Arevalo
Sales $12,000,000
Comments Antaritda is a marketing and Sales company that handles the front end for manufacturing and importing companies that sell products for the hardware store businesses and construction in the country, like: faucets, valves, filters, connectors and tools.
Name Antartida
Location Caracas Venezuela
Industry Segment harware products
Revenue 12000000
Number of employees 25
Implementation Date From January 1999 to September of 2002
Markets and Company Share The company manages the sales and marketing operations and post sale services for a large national c
Products Sales to the hardware store segments of Faucets, Bathroom accesories, valves, connectors, fixtures.
Type of operation Marketing and Sales
Systems in use Not selected A
TOC Applications Measurements, TP, Replenishment, MSW, TP, GSP, Jonah WS, MSW
Processes Implemented the enterprise wide analyis to determine the chronic conflict of the organization. Developed the injections and implementation plan, that included, TP applications, MSW, Jonah workshop, also a redefinition of the measures and market offers (
Revenue Increase up 40% per year
Net Profit Up 20% per year
Months to first visible results
3 months
TOC project payback period in months 9 months
Market share up 10%
Introduction of new products every year
Increase in job generation 10% per year
Cost efficiency 30% reduction in accounts payables
Brief summary The company in the period of project work with TOC consistently increased sales about 40% per year for their clients, resulting in over 20% improvement of profit generation for the company in the same period. The company as well as their major client expanded their operations twice during this period. Down turn in the economy has resulted in excess capacity and still continuing to address their chronic conflict. They are currently working to diversify their client base. They enjoy a national base of more than 600 top quality clients.