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The Art and Science of Persuasion - Lisa Ferguson
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This FREE Webinar provides insights on how we can use TOC to turn persuasion from an art into a science. Plus, it's FREE to Members and Guest Members!

When: May 6, 2020
10 AM - 12 PM EDT
Where: GoToWebinar
United States
Presenter: Lisa Ferguson
Contact: Jennifer Eckman

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This Webinar is FREE for Members & Guests Members
(if you do not have a Membership, please join now before registering)

The Art and Science of Persuasion

presented by Lisa Anne Ferguson, PhD and facilitated by Eli Schragenheim

Wednesday, May 6, 2020    |     10:00 AM - 12:00 PM EDT

Effective persuasion is essential for successful change management. How can we use TOC to turn persuasion from an art into a science? In this webinar, Dr. Lisa Ferguson will address the plus, minus-minus and emotional buy-in processes, as well as the four viewpoints of buy-in process. Other additional key content will be covered.  This Webinar will be 2 hours including the presentation followed by time for questions and discussion. Don't miss this unique presentation!


Lisa Anne Ferguson, PhD, Founder and CEO, The Illuminutopia Group Illuminutopia is focused on illuminating the way to utopia for individuals, organizations and the rest of society. Our group’s focus is on dramatically improving strategic planning and execution, retail, education, healthcare and the health of individuals with a “wins-for-all” approach. For a decade, Dr. Ferguson was a full-time professor of operations management before resigning to teach for The Goldratt Group full-time training consultants (both TOC experts and Supply Chain Logistics implementers). Next, Dr. Ferguson spent a year (2007 – 2008) working as Dr. Eli Goldratt’s apprentice as he trained her to become an even more successful writer and speaker, while further developing her TOC expertise. She served on the TOCICO Board of Directors from 2008 – 2011. Professor Ferguson is the author of the chapter on Strategy and Tactic Trees in the Theory of Constraints Handbook. Dr. Ferguson began teaching online classes for Illuminutopia in 2010, and is a published author and consultant with experience guiding Fortune 100 companies down through small businesses. To learn more about her and access some materials, go to

Eli Schragenheim is a well known international management educator, author and consultant active in various fields of management like corporate strategy, decision support, innovation, supply chain, project management, shop-floor control, IT and HR. He worked with huge variety of organizations all over the world, including public-sector organizations, industrial, high-tech and start-ups. Since he had joined Dr. Eliyahu M. Goldratt, the famous creator of the Theory of Constraints (TOC) in 1985, Eli Schragenheim had taught, spoke at conferences and consulted all over the globe, including the US, India, China, Japan, Canada, Britain, Russia, Brazil, Colombia, Israel, Germany, Italy, Belgium, South Africa and Australia. He taught and trained high-level managers and consultants to use TOC in the most effective way in all the above countries.