This Webinar is FREE for Members & $27 for Guest and Non-Members
TOC and Blue Ocean Shift: A Perfect Match
presented by Humberto R. Baptista and facilitated by Eli Schragenheim
Wednesday, August 19, 2020 | 10:00 AM - 12:00 PM EDT (GMT-4)
The impact of the "Blue Ocean" strategy: 'to fulfill a significant need of a big enough market in a way no significant competitor can is a great contribution to modern views of management and organizational strategies. In a more recent book "Blue Ocean Shift" the authors (Kim and Mauborgne) present a process to lead companies to their Blue Oceans, together with cases and examples of its application. In this presentation, we will explore what is the "Blue Ocean Shift" process, its strong points and its shortcomings and how TOC is a great fit to close the gaps and reinforce this process. The whole concept behind Viable Visions will be revisited, starting from a few templates (formalized in S&Ts later on) we will merge the process with the "Blue Ocean Shift" to develop new Decisive Competitive Edges and new ways to implement those faster and more effectively with TOC. We will conclude with an overall process of strategies and tactics to develop and implement new Viable Visions with the Blue Ocean Shift augmented with TOC in the S&T format.
Humberto R. Baptista: Vectis Solutions CEO (a TOC Consulting Company), is a TOC Lifetime Achievement Award recipient from TOCICO, served as strategic advisor to Neogrid, participated as a member of the TOCICO Board of Directors, Goldratt Group among others. Led from VV projects on Consumer Goods and Retail to manufacturing, projects and services, translation (TOC Insights, GWS in CCPM, S&Ts, etc.), taught TOC VV Application Experts and Project Leaders worldwide. Current interests: TOC Principles, Implementations by S&Ts, advanced TOC Finance, TOC Retail, TOC NPO (Government, Health and Education) and TOC4E.
Eli Schragenheim is a well known international management educator, author and consultant active in various fields of management like corporate strategy, decision support, innovation, supply chain, project management, shop-floor control, IT and HR. He worked with huge variety of organizations all over the world, including public-sector organizations, industrial, high-tech and start-ups. Since he had joined Dr. Eliyahu M. Goldratt, the famous creator of the Theory of Constraints (TOC) in 1985, Eli Schragenheim had taught, spoke at conferences and consulted all over the globe, including the US, India, China, Japan, Canada, Britain, Russia, Brazil, Colombia, Israel, Germany, Italy, Belgium, South Africa and Australia. He taught and trained high-level managers and consultants to use TOC in the most effective way in all the above countries.
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