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Roff-Marsh webinar
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When: 03/31/2011
From 3:00 pm to 4:30 pm PDT
Contact: Sara von Herrenhausen

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Justin Roff-Marsh presents
"How to use social media to generate sales opportunities for professional services"

About the Webinar:  When Justin Roff-Marsh emigrated to the US to launch a subsidary of his consulting firm, he under-estimated how difficult it would be to generate sales opportunities in this mature and hyper-competitive market.  He quickly discovered that traditional marketing approaches -- even those that work well for his firm's clients -- simply failed to work (these include, public relations, house events, trade shows and targetted direct mail campaigns). Fortunately, as a result of a year of frantic experimentation, Justin arrived at a lead-generation formula that is both low-cost and remarkably effective. In this webinar he will chart his journey of discovery and detail the formula.  Although this formula incorporates social media (Justin has transitioned from a skeptic to an reserved evangelist) it does not require the kind of all-in commitment that other evangelists are advocating. Justin will describe an approach that invoves just the bare essentials (no Facebooking, Tweeting or blogging for the sake of blogging!)  As well as describing a do-it-yourself approach -- and laying bare his own costs and statistics -- Justin will be sure to allocate enough time for a question-and-answer session.

About the Presenter:  Justin is a long-time TOC consultant (and practitioner). He is the author of two books, Reengineering the Sales Process and his forthcoming book (tentatively titled, The Machine).  He is the developer of Sales Process Engineering -- an application of TOC for sales management. He is also the founder of Ballistix. A consulting firm with operations in Australia and the USA.