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Ferguson webinar
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When: 02/20/2013
From 8:00 am to 9:30 am Pacific Time
Contact: Jessica Banks

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Dr. Lisa Ferguson presents
"Introduction to Strategy"

About the WebinarEffective strategic planning and execution is critical to the success of any organization. TOC provides an excellent tool set for strategy to enable an organization to satisfy the market now and in the future, satisfy employees now and in the future, and make money now and in the future. This 0 to 60 webinar provides an introduction to the TOC methods, which provide the necessary and sufficient solution elements for achieving the vision/goal of the organization.  The Transformational Strategy and Tactic tree is an incredibly powerful tool for synchronizing all the actions needed to transform an organization into a "well-oiled” machine for satisfying the goal and necessary conditions.

About the Presenter:  Lisa Anne Ferguson, PhD, is the founder and CEO of Illuminutopia, an organization that is focused on "Illuminating the way to utopia for individuals, organizations and society ( After earning a PhD and an MBA, Professor Ferguson taught operations management full-time at a university business school for ten years and has been teaching TOC for over 15 years. Dr. Ferguson is the author of the chapter on Strategy and Tactic tree (STTs) in the TOC handbook published by McGraw-Hill. Dr. Ferguson is planning to publish in 2013 her book on teaching how to write and utilize Transformational STTs to enable an organization to successfully achieve its goal. Until June 2008, Dr. Ferguson spent a year working one-on-one with Dr. Eli Goldratt, the founder of TOC, as his apprentice in order to learn from him how to write and further develop her expertise in TOC. Her book titled "My Year with Dr. Eli Goldratt” will be published within the next several months. Dr. Ferguson has been involved with the TOC International Certification Organization (TOCICO) since its inception in 2001 and was a board member from 2008 to 2011. Professor Ferguson is TOCICO certified in Supply Chain Logistics, Project Management and the Thinking Processes.