The authors believe that TOC-Startup is an emerging new paradigm of “innovation management” for startups. The authors do not consider their exploratory work as complete (ex. it lacks development of S&T trees for startups), yet, they create a “path to TOC” for startups, to harness TOC BOK, include S&T Standard Solutions, and to enable startups to reach success at higher probability. Through their recent years’ work with startups in central America and Mexico, the authors test and improve the new paradigm to bring it from theory to practice. They wish to open and share their process with TOC community as they march on high scale deployment, web platform supported, starting in Mexico and propagating to the rest of the world.