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2020 TOCICO Virtual Conference

Watch this sneak peek of Eric Bisson's presentation
McDonald's TOC Case Study!

About the Presentation

McDonald’s in France has over 1,400 restaurants. The French market is recognized as the most difficult market in the world because clients eat at very specific times and the culinary expectations are very high. It has for many years been one of the most innovative of McDonald’s markets. When rolling out the new “Made For You” global operational model they took the opportunity to rethink how they managed operations in their restaurants. Using a mixture of Theory Of Constraints, Lean and common sense McDonald's redefined how they managed flow. As a result client service times were significantly reduced and global efficiency increased.

It also made their process robust, easily absorbing micro rushes that had historically been significant disrupting factors. The design of the new system will be described as well as the challenge of rolling it out to tens of thousands of people in many small facilities and how, after this successful proof of concept in a very demanding environment, it was decided to implement this approach in other geographies. This presentation highlights among other things what it means to apply the Theory of Constraints in this kind of services industry. 


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This is just the beginning to 1000's of past conferences proceedings, webinars, and other TOC content. The 2020 virtual conference that took place June 22-26 will be available very soon for member viewing.  Watch over 50+ presentations including companies like Aerosud, McDonald’s, Amazon, Walmart, Procter & Gamble, Microsoft, Hitachi, General Motors, Boeing, Embraer, EuroCryoSpace, Delta Airlines, Tata Steel and many more have used TOC principles to engineer a decisive competitive edge and achieve immediate and amazing RESULTS!

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